Indonesian Public Sentiment Toward Inflation in Social Media 2025: An Analysis Brand24 Study
(Sentimen Publik Indonesia Terhadap Inflasi di Media Sosial 2025: Analisis Studi Brand24)
DOI:
https://doi.org/10.20625/theosyn.v1i3.075Keywords:
Brand24, Inflation, Publik Sentimen, Social MediaAbstract
This study aims to analyze Indonesian public sentiment towards inflation in 2025 using netnography and big data-based social media monitoring through Brand24. Data was collected from various digital platforms, such as X, YouTube, TikTok, blogs, and news portals, during the period from November 7 to December 7, 2025. The results show that conversations about inflation are dominated by online news media, while public sentiment is 53% positive and 47% negative. Positive sentiment is generally related to perceptions of price stability and financial management strategies, while negative sentiment is triggered by concerns about the rising cost of living. Analysis of mentions and reach shows fluctuations influenced by posts from influential accounts, indicating that public perception of inflation is strongly influenced by the dynamics of digital information. These findings provide important insights for the government and policymakers to formulate more effective economic communication strategies in responding to public opinion.
Bahasa Indonesia
Penelitian ini bertujuan untuk menganalisis sentimen publik Indonesia terhadap inflasi tahun 2025 dengan menggunakan metode netnografi dan pemantauan media sosial berbasis big data melalui Brand24. Data dikumpulkan dari berbagai platform digital seperti X, YouTube, TikTok, blog, dan portal berita daring selama periode 7 November hingga 7 Desember 2025. Hasil penelitian menunjukkan bahwa percakapan tentang inflasi didominasi oleh media berita online, dengan komposisi sentimen publik sebesar 53% positif dan 47% negatif. Sentimen positif umumnya berkaitan dengan persepsi stabilitas harga dan strategi pengelolaan keuangan, sedangkan sentimen negatif muncul karena kekhawatiran terhadap meningkatnya biaya hidup. Analisis terhadap mentions dan reach memperlihatkan adanya fluktuasi yang dipengaruhi oleh unggahan dari akun-akun berpengaruh, yang menandakan bahwa persepsi publik terhadap inflasi sangat dipengaruhi oleh dinamika informasi digital. Temuan ini memberikan wawasan penting bagi pemerintah dan pembuat kebijakan untuk merumuskan strategi komunikasi ekonomi yang lebih efektif dalam merespons opini publik.
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