Impulse Buying Culture in Online Shopping from the Perspective of Islamic Economics
(Budaya Pembelian Impulsif dalam Belanja Online dari Perspektif Ekonomi Islam)
DOI:
https://doi.org/10.20625/theosyn.v1i4.057Keywords:
Culture, Digital Promotion, Impulse Buying, Islamic Economics, Online ShoppingAbstract
This study aims to understand impulsive buying behavior in the context of online shopping from the perspective of Islamic economics. The research was conducted through library research, collecting data from relevant journals, books, and credible online sources. The analysis employed an interpretative approach, focusing on identifying the meaning and relationship between causal factors, impacts, and Islamic values in consumption behavior. The findings reveal that impulsive buying is influenced by emotional, social, and technological factors, particularly among younger generations who are easily affected by digital promotions and social trends. The negative effects include regret, financial imbalance, and the rise of a consumerist lifestyle. From an Islamic perspective, such behavior can be addressed through the principles of qana’ah (contentment), tawazun (moderation), and self-control, ensuring that consumption is based on real needs and contributes to individual welfare as well as social benefit.
Bahasa Indonesia
Penelitian ini bertujuan untuk memahami perilaku impulsive buying atau pembelian impulsif dalam konteks belanja online ditinjau dari perspektif ekonomi Islam. Data penelitian diperoleh melalui kajian pustaka, dengan mengumpulkan referensi dari jurnal ilmiah, buku, dan sumber daring yang relevan. Analisis dilakukan menggunakan pendekatan interpretatif, yaitu menafsirkan makna dan keterkaitan antara faktor penyebab, dampak, serta nilai-nilai Islam dalam perilaku konsumsi. Hasil penelitian menunjukkan bahwa perilaku impulsif dipengaruhi oleh faktor emosional, sosial, dan teknologi, terutama di kalangan usia muda yang mudah terpengaruh oleh tren dan promosi digital. Dampak negatif yang muncul meliputi penyesalan, ketidakseimbangan finansial, dan meningkatnya gaya hidup konsumtif. Dalam pandangan Islam, perilaku ini dapat diatasi dengan menerapkan prinsip qana’ah (merasa cukup), tawazun (keseimbangan), dan pengendalian diri agar konsumsi didasarkan pada kebutuhan nyata serta memberikan kemaslahatan bagi diri dan masyarakat.
References
Abdelgalil, Reda. “A Conceptual and Textual Analysis of Israf (Excessiveness) in The Qur’an and The New Testament.” Afkar: Jurnal Akidah Dan Pemikiran Islam 26, no. 2 SE-Article (December 31, 2024): 413–50. https://doi.org/10.22452/afkar.vol26no2.12.
Alfani, Mufti Hasan. “Pengaruh Harga Dan Promosi Terhadap Impulse Buying Pada Produk Online Menurut Ekonomi Syariah.” Journal of Economic, Bussines and Accounting (COSTING) 3, no. 2 (2020). https://doi.org/10.31539/costing.v3i2.1062.
Cachero-Martínez, Silvia, Nuria García-Rodríguez, and Noelia Salido-Andrés. “Because I’m Happy: Exploring the Happiness of Shopping in Social Enterprises and Its Effect on Customer Satisfaction and Loyalty.” Management Decision 62, no. 2 (March 19, 2024): 492–512. https://doi.org/10.1108/MD-11-2022-1536.
Fanani, Ahmad Farid, Ahmad Nabil Annuha, and Muhammad Yusuf Pratama. 2025. “The Relevance of the Ternak Uang Financial Strategy to the Principles of Maqāṣid Al-Sharī‘ah and Al-Ghazali’s Ethics of Wealth”. Indonesian Journal of Islamic Economics Research 7 (1). https://doi.org/10.18326/ijier.v7i1.4764.
Farhah, Maziyah, Muhammad Demas Priyananda, and Irfan Hidayat. “Pengaruh Promo Diskon Dan Gratis Ongkir Di Platform E-Commerce Pada Minat Belanja Mahasiswa Di Indonesia The Effect of Discount Promos and Free Shipping on E-Commerce Platforms on Indonesian Student Shopping Interest,” 2024, 4437–51.
Fioravanti, Giulia, Silvia Casale, Sara Bocci Benucci, Alfonso Prostamo, Andrea Falone, Valdo Ricca, and Francesco Rotella. “Fear of Missing out and Social Networking Sites Use and Abuse: A Meta-Analysis.” Computers in Human Behavior 122 (September 2021): 106839. https://doi.org/10.1016/j.chb.2021.106839.
Fritze, Martin P., André Marchand, Andreas B. Eisingerich, and Martin Benkenstein. “Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership.” Journal of Service Research 23, no. 3 (August 13, 2020): 368–85. https://doi.org/10.1177/1094670520907691.
Hoetoro, Arif, and Muhammad Said Hannaf. “The Relationship between Religiosity, Self-Interest, and Impulse Buying: An Islamic Perspective.” IQTISHADIA 12, no. 1 (June 12, 2019): 41. https://doi.org/10.21043/iqtishadia.v12i1.4501.
Irmayanti., and Ashari Ismail. “Trend Belanja Online Dikalangan Mahasiswi Fakultas Ilmu Sosial Dan Hukum Universitas Negeri Makassar.” Jurnal Predestination 4, no. 2 (2023): 19–26.
Korstanje, Maximiliano E., and Babu George. “Pay Now, Consume Later: The Power of Delayed Gratification.” In Mobility and Globalization in the Aftermath of COVID-19, 47–71. Cham: Springer International Publishing, 2021. https://doi.org/10.1007/978-3-030-78845-2_3.
Lee, Leonard, J Jeffrey Inman, Jennifer J Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert van Ittersum, et al. “From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model.” Journal of the Association for Consumer Research 3, no. 3 (June 12, 2018): 277–93. https://doi.org/10.1086/698414.
Lina, You, Deshuai Hou, and Saqib Ali. “Impact of Online Convenience on Generation Z Online Impulsive Buying Behavior: The Moderating Role of Social Media Celebrity.” Frontiers in Psychology 13, no. August (2022): 1–17. https://doi.org/10.3389/fpsyg.2022.951249.
McKinlay, John B. Issues in the Political Economy of Health Care. Routledge, 2022.
Mendini, Monica, and Pia Furchheim. “Escaping Loneliness through Shopping: The Role of Materialism, Impulse Buying and Escapism.” Journal of Consumer Marketing 42, no. 3 (April 28, 2025): 257–71. https://doi.org/10.1108/JCM-12-2023-6481.
Nurhidayatullah, Susiana Herawati, and Navirta Ayu. “Analysis of Price and Product Quality on Impulsive Buying on Online Shopping Platforms: Islamic Economic Approach.” Southeast Asia Journal Of Graduate Of Islamic Business And Economics 3, no. 3 (January 10, 2025): 157–66. https://doi.org/10.37567/sajgibe.v3i3.3540.
Nurul Hasanah Syah, Isnaini Harahap dan Sri Sudiarti. “Pengaruh Pengambilan Keputusan Dalam Berbelanja Online Shopdi Kota Medan.” Al-Muamalat Jurnal Hukum Ekonomi Syariah Volume III (2018).
Parfenova, Angelina, and Sofya Romashova. “The Role of Procrastination in Students’ Consumer Behavior.” International Journal of Sociology and Social Policy 40, no. 1/2 (February 20, 2020): 133–44. https://doi.org/10.1108/IJSSP-10-2019-0199.
Permatasari, Imas, Moh Mukhsin, and Isti Nuzulul Atiah. “Pengaruh Flash Sale Dan Free Shipping Terhadap Impulsive Buying Behavior Dalam Perspektif Ekonomi Islam.” OIKONOMIKA: Jurnal Kajian Ekonomi Dan Keuangan Syariah 4, no. 1 (June 18, 2023): 25–37. https://doi.org/10.53491/oikonomika.v4i1.544.
Qaraḍāwī, Yūsuf. Priorities of the Islamic Movement in the Coming Phase. Translated by S M Hasan Al-Banna. 1st ed. Swansea: Awakening Publications, 2000. https://doi.org/LK - https://worldcat.org/title/1086400084.
Sifat, Imtiaz Mohammad, and Azhar Mohamad. “Revisiting Fiat Regime’s Attainability of Shari’ah Objectives and Possible Futuristic Alternatives.” Journal of Muslim Minority Affairs 38, no. 1 (January 2, 2018): 1–23. https://doi.org/10.1080/13602004.2018.1435057.
Soomro, Suhaib Ahmed, and Yusuf Olatunji Habeeb. “Impact of Perceived Ease of Use on Impulsive Buying Behaviour through Mobile Commerce with Hedonic and Utilitarian Effects.” Asia-Pacific Journal of Business Administration 17, no. 3 (May 20, 2025): 796–813. https://doi.org/10.1108/APJBA-11-2023-0563.
Sucidha, Irma. “Pengaruh Fashion Involvement, Shopping Lifestyle, Hedonic Shopping Value Dan Positive Emotion Terhadap Impulse Buying Produk Fashion Pada Pelanggan Duta Mall Banjarmasin.” At-Tadbir : Jurnal Ilmiah Manajemen 3, no. 1 (2019). https://doi.org/10.31602/atd.v3i1.1705.
Tan, Gordon Kuo Siong. “Buy What You Want, Today! Platform Ecologies of ‘Buy Now, Pay Later’ Services in Singapore.” Transactions of the Institute of British Geographers 47, no. 4 (December 10, 2022): 912–26. https://doi.org/10.1111/tran.12539.
Whang, Claire, and Hyunjoo Im. “‘I Like Your Suggestion!’ The Role of Humanlikeness and Parasocial Relationship on the Website versus Voice Shopper’s Perception of Recommendations.” Psychology & Marketing 38, no. 4 (April 10, 2021): 581–95. https://doi.org/10.1002/mar.21437.
Yi, Sungpo, and Tun Jai. “Impacts of Consumers’ Beliefs, Desires and Emotions on Their Impulse Buying Behavior: Application of an Integrated Model of Belief-Desire Theory of Emotion.” Journal of Hospitality Marketing & Management 29, no. 6 (August 17, 2020): 662–81. https://doi.org/10.1080/19368623.2020.1692267.
Zakiah, Selviana. “Teori Konsumsi Dalam Perspektif Ekonomi Islam.” El-Ecosy : Jurnal Ekonomi Dan Keuangan Islam 2, no. 2 (2022): 180. https://doi.org/10.35194/eeki.v2i2.2515.
Zed, Mestika. Metode Penelitian Kepustakaan. Yayasan Pustaka Obor Indonesia, 2008.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Muhamad Subagiyo, M. Dzaki Rama Prayoga, Gunawan Aji (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercial purposes.
- Adaptation — mixing, changing, and developing materials for any purpose, even commercial ones.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
