Public Sentiment Analysis on Investment Fraud Phenomenon in Indonesia: A Social Media Study with Brand24 (6 November – 6 December 2025)

(Analisis Sentimen Publik terhadap Fenomena Penipuan Investasi di Indonesia: Studi Media Sosial dengan Brand24 (6 November – 6 Desember 2025))

Authors

  • Istiqomah Universitas Islam Negeri K.H. Abdurrahman Wahid Author
  • Desy Jayantiningsih Universitas Islam Negeri K.H. Abdurrahman Wahid Author
  • Gunawan Aji Universitas Islam Negeri K.H. Abdurrahman Wahid Author

DOI:

https://doi.org/10.12026/sym.v1i1.094

Keywords:

Brand24, Investment Fraud, Public Sentiment Analysis, Social Media

Abstract

This study aims to analyze public sentiment regarding the phenomenon of investment fraud in Indonesia through social media monitoring using Brand24. Data were collected from November 6 to December 6, 2025, across multiple platforms, including TikTok, Twitter (X), YouTube, news portals, blogs, and online forums. Using a quantitative approach, digital conversations were transformed into measurable data such as volume, reach, and sentiment. The results indicate a 2,998% surge in discussions with 6,258 mentions and a total social media reach of 140 million. TikTok and YouTube emerged as the primary platforms for issue dissemination, dominated by positive sentiment linked to education, awareness, and law enforcement narratives. These findings highlight the critical role of visual media and influential figures in shaping public opinion, emphasizing the need for stronger risk communication and financial literacy strategies.

Abstrak
Penelitian ini bertujuan untuk menganalisis sentimen publik terhadap fenomena penipuan investasi di Indonesia melalui pemantauan media sosial menggunakan Brand24. Data dikumpulkan selama periode 6 November hingga 6 Desember 2025 dari berbagai sumber, termasuk TikTok, Twitter (X), YouTube, portal berita, blog, dan forum online. Dengan pendekatan kuantitatif, penelitian ini mengubah percakapan digital menjadi data terukur berupa volume, jangkauan, dan sentimen publik. Hasil menunjukkan lonjakan pembahasan sebesar 2.998% dengan 6.258 penyebutan dan jangkauan media sosial mencapai 140 juta. TikTok dan YouTube menjadi saluran utama penyebaran isu, dengan dominasi sentimen positif terkait edukasi, peringatan, dan penegakan hukum. Temuan ini menegaskan pentingnya media visual dan figur berpengaruh dalam membentuk opini publik serta perlunya strategi komunikasi risiko dan literasi keuangan yang lebih efektif.

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Published

2026-01-07

Issue

Vol. 1 No. 1 (2026): Regular Issue

Section

Articles

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Copyright (c) 2026 Istiqomah, Desy Jayantiningsih, Gunawan Aji (Author)

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How to Cite

Istiqomah, Desy Jayantiningsih, and Gunawan Aji. 2026. “Public Sentiment Analysis on Investment Fraud Phenomenon in Indonesia: A Social Media Study With Brand24 (6 November – 6 December 2025): (Analisis Sentimen Publik Terhadap Fenomena Penipuan Investasi Di Indonesia: Studi Media Sosial Dengan Brand24 (6 November – 6 Desember 2025))”. SYMPHONIA: Journal of Theory and Research Output 1 (1): 92-101. https://doi.org/10.12026/sym.v1i1.094.