Analyzing Social Media Sentiment Using Brand24 to Assess Stock Investment Decisions in the Indonesian Capital Market
(Analisis Sentimen Media Sosial Menggunakan Brand24 untuk Mengevaluasi Keputusan Investasi Saham di Pasar Modal Indonesia)
DOI:
https://doi.org/10.12026/sym.v1i1.079Keywords:
Brand24, Capital Market, Digital Sentiment, Economic Stability, InvestmentAbstract
This study analyzes the influence of digital sentiment on public perceptions of economic stability and investment decision tendencies in the Indonesian capital market. A descriptive qualitative method was employed, utilizing Brand24 to monitor sentiment related to economic and investment keywords. Thematic analysis reveals that 74% of discussions originate from mainstream media, indicating that public opinion is largely shaped by institutional news coverage. Positive sentiment dominates the digital discourse, reflecting optimistic views of the economic outlook. These findings align with the concept of availability bias, suggesting that investors respond primarily to frequently encountered information. The study concludes that digital sentiment plays a role in shaping risk perception and investment behavior, and highlights the importance of considering media dominance in sentiment-based market analysis within the Indonesian context.
Abstrak
Penelitian ini menganalisis pengaruh sentimen digital terhadap persepsi stabilitas ekonomi dan kecenderungan keputusan investasi di pasar modal Indonesia. Metode yang digunakan adalah kualitatif deskriptif dengan pemantauan sentimen melalui Brand24 pada kata kunci terkait ekonomi dan investasi. Analisis tematik menunjukkan bahwa 74% percakapan berasal dari media arus utama, sehingga opini publik lebih banyak dibentuk oleh pemberitaan institusional. Sentimen positif mendominasi diskursus digital dan mencerminkan persepsi optimistis terhadap kondisi ekonomi. Hasil penelitian selaras dengan konsep availability bias, di mana investor cenderung merespons informasi yang paling sering muncul. Penelitian ini menegaskan bahwa sentimen digital berperan dalam membentuk persepsi risiko dan kecenderungan investasi, serta penting bagi analisis pasar untuk mempertimbangkan dominasi media berita dalam konteks Indonesia.
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