Implementation of Aqidah Values in Da'wah: Analysis of Felix Siauw's Twitter Account

Resita Mukarromah; Malikhatun Nafi’ah; Ninda Karisna

doi:10.0125/theosyn.12

Authors

Resita Mukarromah Universitas Islam Negeri Sunan Kudus Author
Malikhatun Nafi’ah Sekolah Tinggi Agama Islam Pati Author
Ninda Karisna Sekolah Tinggi Agama Islam Syubbanul Wathon Author

DOI:

https://doi.org/10.0125/theosyn.12

Keywords:

Twitter, Da’wah, Aqidah Value, Felix Siauw

Abstract

As one of Indonesia’s popular preachers, Ustadz Felix Siauw actively utilizes social media, especially Twitter, as a means of his proselytization. This descriptive qualitative study analyzes his communication strategy, which focuses on instilling Aqidah values to attract millennials as his audience. Ustadz Felix implements effective communication through writing communicative and informative captions, and by opening interaction with Twitter users via his distinctive communication style, accompanied by the use of photos and videos, creating relevant and easily accessible digital proselytization.

Bahasa Indonesia
Sebagai salah satu da’i populer di Indonesia, Ustadz Felix Siauw sangat aktif memanfaatkan media sosial, khususnya Twitter, sebagai sarana dakwahnya. Studi kualitatif deskriptif ini menganalisis strategi komunikasi dakwah beliau, yang berfokus pada penanaman nilai-nilai akidah untuk menarik milenial sebagai mad’u. Ustadz Felix menerapkan komunikasi efektif melalui penulisan caption yang komunikatif dan informatif, serta membuka interaksi dengan pengguna Twitter melalui gaya komunikasi yang khas, disertai penggunaan foto dan video, menciptakan dakwah digital yang relevan dan mudah diakses.

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