Exploration of Working Capital and Financial Management in Improving the Financial Performance of MSMEs: A Case Study of MSMEs in Alun-Alun Batang
(Eksplorasi Modal Kerja Dan Manajemen Keuangan Dalam Meningkatkan Kinerja Keuangan Umkm: Studi Kasus UMKM Di Alun-Alun Batang)
Keywords:
Alun-alun Batang, Financial Management, Financial Performance, MSME, Working CapitalAbstract
This study aims to understand how working capital management and financial management are practiced by micro, small, and medium enterprises (MSMEs) in the Alun-alun Batang area, Central Java, and how these aspects influence their financial performance. Data were collected through in-depth interviews with 18 MSME owners, one-month field observations, and an analysis of simple financial documents from 2023 to 2025. The findings reveal that MSME owners apply a “buy in the morning, sell in the evening” strategy with a short cash cycle of 12–18 days, along with practices of separating personal and business funds (78%) and daily transaction recording (72%). These practices improve liquidity, capital efficiency, and sales growth by 18–28 percent annually. In conclusion, simple and experience-based financial management effectively enhances the resilience of small enterprises in traditional market settings.
Abstrak
Penelitian ini bertujuan untuk memahami bagaimana pengelolaan modal kerja dan manajemen keuangan dilakukan oleh pelaku UMKM di kawasan Alun-alun Batang, Jawa Tengah, serta bagaimana kedua aspek tersebut berpengaruh terhadap kinerja keuangan usaha. Data diperoleh melalui wawancara mendalam dengan 18 pelaku UMKM, observasi lapangan selama satu bulan, dan analisis dokumen keuangan sederhana dari periode 2023–2025. Hasil penelitian menunjukkan bahwa pelaku UMKM menerapkan strategi “beli pagi, jual sore” dengan siklus kas singkat 12–18 hari, serta kebiasaan memisahkan uang pribadi dan usaha (78%) dan mencatat transaksi harian (72%). Langkah-langkah sederhana ini meningkatkan likuiditas, efisiensi modal, serta pertumbuhan omzet 18–28 persen per tahun. Kesimpulannya, praktik pengelolaan keuangan berbasis kedisiplinan dan pengalaman lokal terbukti mampu memperkuat daya tahan usaha kecil di lingkungan pasar tradisional.
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