Empowering MSMEs Through Halal Certification, Labeling, and Adding Google Maps in Juwiring Village, Kendal Regency
(Pemberdayaan UMKM Melalui Sertifikasi Halal, Lebelisasi, dan Penambahan Google Maps di Desa Juwiring, Kabupeten Kendal)
Keywords:
Digital Marketing, Google Maps, Halal Certification, Labeling, MSMEsAbstract
Micro, Small, and Medium Enterprises (MSMEs) are a vital pillar in Indonesia's economic structure. However, MSMEs in Juwiring Village, Kendal Regency, still face significant challenges such as limited market access, lack of product certification, and low digital literacy. This research aims to empower MSME actors through an integrated approach that includes halal certification, product labeling, and business location digitization through Google Maps. The research methods used were interviews and direct field observations to identify the main problems faced by MSME players. Supporting data was collected through direct assistance to 10 MSME players. As a result, this program proved to be effective in increasing the competitiveness of MSMEs. Halal certification not only serves as a guarantee of product hygiene and safety, but also as an effective branding strategy to increase public trust. Furthermore, more attractive product labeling successfully strengthened product identity and increased the professionalism of business actors. Finally, the use of Google Maps was proven to increase business visibility in the virtual world, making it easier for consumers to find locations and expanding marketing reach.
Abstrak
Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar vital dalam struktur ekonomi Indonesia. Namun, UMKM di Desa Juwiring, Kabupaten Kendal, masih menghadapi tantangan signifikan seperti keterbatasan akses pasar, minimnya sertifikasi produk, dan rendahnya literasi digital. Penelitian ini bertujuan untuk memberdayakan pelaku UMKM melalui pendekatan terintegrasi yang mencakup sertifikasi halal, pelabelan produk, dan digitalisasi lokasi usaha melalui Google Maps. Metode penelitian yang digunakan adalah wawancara dan observasi lapangan secara langsung untuk mengidentifikasi permasalahan utama yang dihadapi pelaku UMKM. Data pendukung dikumpulkan melalui pendampingan langsung terhadap 10 pelaku UMKM. Hasilnya, program ini terbukti efektif dalam meningkatkan daya saing UMKM. Sertifikasi halal tidak hanya berfungsi sebagai jaminan kebersihan dan keamanan produk, tetapi juga sebagai strategi branding yang efektif untuk meningkatkan kepercayaan publik. Selanjutnya, pelabelan produk yang lebih menarik berhasil memperkuat identitas produk dan meningkatkan profesionalitas pelaku usaha. Terakhir, pemanfaatan Google Maps terbukti meningkatkan visibilitas usaha di dunia maya, memudahkan konsumen dalam menemukan lokasi, serta memperluas jangkauan pemasaran.
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