Implementation of Retail Operational Management to Improve the Performance of Berkah Abadi Store
(Implementasi Pengelolaan Operasional Ritel dalam Meningkatkan Kinerja Toko Berkah Abadi)
Keywords:
Customer Service, Local Retail, Operational Management, Store PerformanceAbstract
The retail sector plays an important role in supporting the rural economy. However, the growth of modern retail requires local stores to be more adaptive to survive. This study aims to analyze the implementation of retail operational management and its impact on the performance of Berkah Abadi Store in Sugiharjo Village, Tuban Regency. The research employed a qualitative approach using a case study method. Data were collected through in-depth interviews with the store owner and employees, direct observation of operational activities, and supporting documentation. The findings indicate that well-planned inventory management, efficient product layout, and friendly customer service contribute to increased sales and customer satisfaction. Although the store still uses manual systems, Berkah Abadi Store has successfully maintained business stability through consistent operational management and strong personal relationships with its customers.
Abstrak
Sektor ritel memiliki peran penting dalam mendukung perekonomian masyarakat pedesaan. Namun, berkembangnya ritel modern menuntut toko ritel lokal untuk lebih adaptif agar dapat bertahan. Penelitian ini bertujuan untuk menganalisis implementasi pengelolaan operasional ritel dan dampaknya terhadap kinerja Toko Berkah Abadi di Desa Sugiharjo, Kabupaten Tuban. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam dengan pemilik dan karyawan toko, observasi langsung kegiatan operasional, serta dokumentasi pendukung. Hasil penelitian menunjukkan bahwa pengelolaan persediaan yang terencana, tata letak produk yang efisien, dan pelayanan pelanggan yang ramah berkontribusi terhadap peningkatan penjualan dan kepuasan pelanggan. Meskipun masih menggunakan sistem manual, Toko Berkah Abadi mampu mempertahankan stabilitas usahanya melalui manajemen operasional yang konsisten dan hubungan personal yang baik dengan pelanggan.
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