Optimizing Digital Branding and Financial Recording to Strengthen MSME Governance at ZB Kitchen
(Optimalisasi Branding Digital dan Pencatatan Keuangan sebagai Upaya Penguatan Tata Kelola UMKM ZB Kitchen)
Keywords:
Digital Branding, Financial Recording, MSME Governance, Business Mentoring, ZB KitchenAbstract
A high-quality product does not always guarantee that culinary MSMEs can develop optimally if it is not supported by adequate digital marketing strategies and proper financial management. This issue was identified in ZB Kitchen, a culinary MSME located in Tambaksari, Surabaya, which offers a variety of affordable homemade dishes but still faces limitations in social media management, product information presentation, and business transaction recording. This article aims to describe the mentoring process in optimizing digital branding and financial recording as an effort to strengthen MSME governance. The methods used include field observation, direct interviews, online communication through WhatsApp, and gradual mentoring from March to June 2026. The results show improvements in social media activation, promotional content development, menu information arrangement, online ordering support, and the use of simple digital financial recording to help the owner monitor business transactions more systematically.
Abstrak
Kualitas produk yang baik tidak selalu menjamin UMKM kuliner dapat berkembang secara optimal apabila tidak didukung oleh strategi pemasaran digital dan tata kelola keuangan yang memadai. Permasalahan tersebut ditemukan pada ZB Kitchen, UMKM kuliner di Tambaksari, Surabaya, yang memiliki beragam menu makanan rumahan dengan harga kompetitif, namun masih mengalami keterbatasan dalam pengelolaan media sosial, penyajian informasi produk, dan pencatatan transaksi usaha. Artikel ini bertujuan menjelaskan proses pendampingan dalam mengoptimalkan branding digital dan pencatatan keuangan sebagai upaya memperkuat tata kelola UMKM. Metode yang digunakan meliputi observasi lapangan, wawancara langsung, komunikasi daring melalui WhatsApp, serta pendampingan bertahap selama Maret hingga Juni 2026. Hasil pendampingan menunjukkan adanya perbaikan pada aktivasi media sosial, penyusunan konten promosi, pembuatan daftar menu, penguatan pemesanan online, serta penggunaan pencatatan keuangan digital sederhana untuk membantu pemilik memantau transaksi usaha.
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Copyright (c) 2026 Natasya Alifia Putri, Mariska Amelia Putri, Icha Nafisa Ajeng, Andini Putri Sematikaningtyas, Restika Neylan Drew, Isma'ul Laili, Putu Indah Dita, Elsa Yustika Putri, Dunga Dwi Barinta (Author)
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