UMKM Go Up: Strengthening MSME Digital Capacity through QRIS Assistance and Digital Marketing in Tellumpanua Village
(UMKM Go Up: Penguatan Kapasitas Digital UMKM melalui Pendampingan QRIS dan Pemasaran Digital di Desa Tellumpanua)
Keywords:
MSMEs, Digital Literacy, QRIS, Digital Marketing, Participatory Action ResearchAbstract
The UMKM Go Up program was implemented in Tellumpanua Village, Tanete Rilau District, Barru Regency, to strengthen digital literacy and technology adoption among Micro, Small, and Medium Enterprises (MSMEs). The program addressed the limited utilization of digital payment systems and online marketing among rural business actors. Using a Participatory Action Research (PAR) approach, activities were conducted through observation, socialization, training, hands-on practice, and mentoring in QRIS utilization and digital marketing. The program involved approximately 30 participants consisting of MSME owners and community members. The results indicate improved understanding of digital transactions, increased awareness of digital marketing opportunities, and the successful adoption of QRIS by several MSMEs. Participants also began utilizing social media platforms to promote their products and expand market reach. The program contributed to strengthening digital capacity and fostering a more adaptive mindset toward digital transformation, highlighting the importance of continuous assistance to ensure sustainable adoption among rural MSMEs.
Abstrak
Program UMKM Go Up dilaksanakan di Desa Tellumpanua, Kecamatan Tanete Rilau, Kabupaten Barru sebagai upaya memperkuat literasi digital dan adopsi teknologi pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM). Program ini dilatarbelakangi oleh masih rendahnya pemanfaatan sistem pembayaran digital dan pemasaran daring di kalangan pelaku usaha pedesaan. Kegiatan menggunakan pendekatan Participatory Action Research (PAR) melalui observasi, sosialisasi, pelatihan, praktik langsung, dan pendampingan penggunaan QRIS serta pemasaran digital. Program melibatkan sekitar 30 peserta yang terdiri atas pelaku UMKM dan masyarakat. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai transaksi digital, meningkatnya kesadaran terhadap peluang pemasaran digital, serta keberhasilan beberapa UMKM mengadopsi QRIS dalam transaksi usaha. Peserta juga mulai memanfaatkan media sosial untuk promosi produk dan perluasan pasar. Program ini berkontribusi dalam penguatan kapasitas digital masyarakat serta mendorong kesiapan UMKM menghadapi transformasi digital secara berkelanjutan.
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